Review of Marketing Research

Volume 6

Business & Finance
Cover of the book Review of Marketing Research by Naresh K Malhotra, Taylor and Francis
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Author: Naresh K Malhotra ISBN: 9781351551045
Publisher: Taylor and Francis Publication: July 5, 2017
Imprint: Routledge Language: English
Author: Naresh K Malhotra
ISBN: 9781351551045
Publisher: Taylor and Francis
Publication: July 5, 2017
Imprint: Routledge
Language: English

"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

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