Revival: The Psychology of Persuasion (1920)

Nonfiction, Health & Well Being, Psychology
Cover of the book Revival: The Psychology of Persuasion (1920) by William MacPherson, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: William MacPherson ISBN: 9781351339308
Publisher: Taylor and Francis Publication: May 8, 2018
Imprint: Routledge Language: English
Author: William MacPherson
ISBN: 9781351339308
Publisher: Taylor and Francis
Publication: May 8, 2018
Imprint: Routledge
Language: English

In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate into self-deception, and how our persuasion of others may eaily assume the form of a deliberate attempt to exploit their mental or moral weaknesses. Chapter IV indicates how the tendencies of false persuasion may be counteracted, and on what lines persuasion may be rightly directed. Up to this point the subject is treated mainly in its psychological aspect.

The subsequent chapters, which are closely related to, and follow naturally, the study of persuasion as a mental process, deal with persuasion more exclusively as a form of expression. In this part of the book special attention is given to such modern forms of propaganda as advertisements, newspapers, the cinematograph, the novel and the drama.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate into self-deception, and how our persuasion of others may eaily assume the form of a deliberate attempt to exploit their mental or moral weaknesses. Chapter IV indicates how the tendencies of false persuasion may be counteracted, and on what lines persuasion may be rightly directed. Up to this point the subject is treated mainly in its psychological aspect.

The subsequent chapters, which are closely related to, and follow naturally, the study of persuasion as a mental process, deal with persuasion more exclusively as a form of expression. In this part of the book special attention is given to such modern forms of propaganda as advertisements, newspapers, the cinematograph, the novel and the drama.

More books from Taylor and Francis

Cover of the book Inside Prime Time by William MacPherson
Cover of the book Enduring Migration through the Life Cycle by William MacPherson
Cover of the book The Evolution of Sympathy in the Long Eighteenth Century by William MacPherson
Cover of the book Consumer Satisfaction in Medical Practice by William MacPherson
Cover of the book Objects by William MacPherson
Cover of the book Developing Sport Expertise by William MacPherson
Cover of the book Civilization S Amer Indians by William MacPherson
Cover of the book Project Resilience by William MacPherson
Cover of the book The Ashgate Research Companion to Religion and Conflict Resolution by William MacPherson
Cover of the book The Life Region by William MacPherson
Cover of the book Routledge Revivals: Language, Gender and Childhood (1985) by William MacPherson
Cover of the book Bulimia by William MacPherson
Cover of the book The Routledge Handbook of Ecolinguistics by William MacPherson
Cover of the book The Body Bears the Burden by William MacPherson
Cover of the book The Soil by William MacPherson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy