Rhetorical and Critical Approaches to Public Relations II

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Rhetorical and Critical Approaches to Public Relations II by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135220860
Publisher: Taylor and Francis Publication: March 4, 2009
Imprint: Routledge Language: English
Author:
ISBN: 9781135220860
Publisher: Taylor and Francis
Publication: March 4, 2009
Imprint: Routledge
Language: English

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

More books from Taylor and Francis

Cover of the book Managing Airports by
Cover of the book Fairy Tales and the Art of Subversion by
Cover of the book Policy Styles and Policy-Making by
Cover of the book How to Market Books by
Cover of the book The GuruBook by
Cover of the book Disintegrative Tendencies in Global Political Economy by
Cover of the book Current Perspectives in Feminist Media Studies by
Cover of the book Unconscious Fantasies and the Relational World by
Cover of the book Negotiating Development by
Cover of the book Experiments on Embryos by
Cover of the book Indigenous Archaeologies by
Cover of the book Catholic Mediations in Southern Europe by
Cover of the book The Winter's Tale by
Cover of the book Routledge Revivals: Teachers (1994) by
Cover of the book International Marketing by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy