Rise of Rural Consumers in Developing Countries

Harvesting 3 Billion Aspirations

Business & Finance, Management & Leadership, Management
Cover of the book Rise of Rural Consumers in Developing Countries by Vijay Mahajan, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Vijay Mahajan ISBN: 9789386042316
Publisher: SAGE Publications Publication: September 26, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Vijay Mahajan
ISBN: 9789386042316
Publisher: SAGE Publications
Publication: September 26, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers.  It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers.  It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity. 

More books from SAGE Publications

Cover of the book Starting Statistics by Vijay Mahajan
Cover of the book Qualitative Research in Sociology by Vijay Mahajan
Cover of the book The Electoral Challenge by Vijay Mahajan
Cover of the book Foundations of Qualitative Research by Vijay Mahajan
Cover of the book Teaching Science by Vijay Mahajan
Cover of the book Good Grammar for Students by Vijay Mahajan
Cover of the book Exploring Media Culture by Vijay Mahajan
Cover of the book Entrepreneurship in the Global Firm by Vijay Mahajan
Cover of the book Case Study Method by Vijay Mahajan
Cover of the book Template Analysis for Business and Management Students by Vijay Mahajan
Cover of the book Text Structures From Fairy Tales by Vijay Mahajan
Cover of the book A Survival Kit for Doctoral Students and Their Supervisors by Vijay Mahajan
Cover of the book Branding Demystified by Vijay Mahajan
Cover of the book Teaching Creative and Critical Thinking in Schools by Vijay Mahajan
Cover of the book Learning from Resilient People by Vijay Mahajan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy