Rise of Rural Consumers in Developing Countries

Harvesting 3 Billion Aspirations

Business & Finance, Management & Leadership, Management
Cover of the book Rise of Rural Consumers in Developing Countries by Vijay Mahajan, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Vijay Mahajan ISBN: 9789386042316
Publisher: SAGE Publications Publication: September 26, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Vijay Mahajan
ISBN: 9789386042316
Publisher: SAGE Publications
Publication: September 26, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers.  It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers.  It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity. 

More books from SAGE Publications

Cover of the book Making the Common Core Standards Work by Vijay Mahajan
Cover of the book Social History Assessment by Vijay Mahajan
Cover of the book Cultural Psychology of Health in India by Vijay Mahajan
Cover of the book Mutiny at the Margins: New Perspectives on the Indian Uprising of 1857 by Vijay Mahajan
Cover of the book Effective Grading Practices for Secondary Teachers by Vijay Mahajan
Cover of the book Social Policy and Social Change by Vijay Mahajan
Cover of the book Washington Information Directory 2019-2020 by Vijay Mahajan
Cover of the book Assessing and Treating Culturally Diverse Clients by Vijay Mahajan
Cover of the book The Power of One by Vijay Mahajan
Cover of the book Digital Review of Asia Pacific 2007/2008 by Vijay Mahajan
Cover of the book Untouchable Citizens by Vijay Mahajan
Cover of the book Social Media Marketing by Vijay Mahajan
Cover of the book Surviving Graduate School Part Time by Vijay Mahajan
Cover of the book The Parallel Curriculum in the Classroom, Book 1 by Vijay Mahajan
Cover of the book 194 High-Impact Letters for Busy Principals by Vijay Mahajan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy