Risk Communication and Infectious Diseases in an Age of Digital Media

Nonfiction, Social & Cultural Studies, Social Science, Social Work
Cover of the book Risk Communication and Infectious Diseases in an Age of Digital Media by Anat Gesser-Edelsburg, Yaffa Shir-Raz, Taylor and Francis
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Author: Anat Gesser-Edelsburg, Yaffa Shir-Raz ISBN: 9781317287919
Publisher: Taylor and Francis Publication: November 10, 2016
Imprint: Routledge Language: English
Author: Anat Gesser-Edelsburg, Yaffa Shir-Raz
ISBN: 9781317287919
Publisher: Taylor and Francis
Publication: November 10, 2016
Imprint: Routledge
Language: English

In a digital world where the public’s voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infectious diseases? Digital media sites provide an important source of health information, however are also powerful platforms for the public to air personal experiences and concerns. This has led to a growing phenomenon of civil skepticism towards health issues including Emerging Infectious Diseases and epidemics.

Following the shift in the role of the public from recipients to a vocal entity, this book explores the different organizational strategies for communicating public health information and identifies common misconceptions that can inhibit effective communication with the public. Drawing on original research and a range of global case studies, this timely volumeoffers an important assessment of the complex dynamics at play in managing risk and informing public health decisions.

Providing thought-provoking analysis of the implications for future health communication policy and practice, this book is primarily suitable for academics and graduate students interested in understanding how public health communication has changed. It may also be useful to health care professionals.

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In a digital world where the public’s voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infectious diseases? Digital media sites provide an important source of health information, however are also powerful platforms for the public to air personal experiences and concerns. This has led to a growing phenomenon of civil skepticism towards health issues including Emerging Infectious Diseases and epidemics.

Following the shift in the role of the public from recipients to a vocal entity, this book explores the different organizational strategies for communicating public health information and identifies common misconceptions that can inhibit effective communication with the public. Drawing on original research and a range of global case studies, this timely volumeoffers an important assessment of the complex dynamics at play in managing risk and informing public health decisions.

Providing thought-provoking analysis of the implications for future health communication policy and practice, this book is primarily suitable for academics and graduate students interested in understanding how public health communication has changed. It may also be useful to health care professionals.

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