Risk Management in E-Commerce. The Case of Online Distribution of Games

Business & Finance
Cover of the book Risk Management in E-Commerce. The Case of Online Distribution of Games by Anonymous, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anonymous ISBN: 9783668167476
Publisher: GRIN Verlag Publication: March 8, 2016
Imprint: GRIN Verlag Language: English
Author: Anonymous
ISBN: 9783668167476
Publisher: GRIN Verlag
Publication: March 8, 2016
Imprint: GRIN Verlag
Language: English

Bachelor Thesis from the year 2011 in the subject Business economics - Miscellaneous, grade: 1,3, Cologne University of Applied Sciences, course: Kooperationsstudiengang mit der FOM Hochschule für Ökonomie & Management, language: English, abstract: The goal of this dissertation is to give the reader a fundamental understanding of the various risks for games publishers' online business by identifying and examining generally affecting e-commerce risks as well as risks specific to the games industry environment. Furthermore, the author will list possible solutions to reduce negative impacts caused by these risks. In the last decade, e-commerce transactions like the one described above became a routine. Especially in more sophisticated countries with broadband Internet access, consumers at all age levels utilize ist capabilities to purchase products online. The majority of these transactions are business-to-consumer. During the last five to ten years, publishers of entertainment software have also targeted the Internet as a new distribution channel. Approaching gamers directly through websites or platform marketplaces is a faster and more profitable way of generating revenue than traditional retailing. Transaction costs are decreased, marketing time is reduced, and direct communication with communities, which is typical for this line of business, is improved. Certainly there are not only advantages associated with online distribution of video games, and we will later discuss whether cost savings really occur. Several aspects of risk need to be considered before making a decision. It is a question about the strategic orientation of any company operating in the given industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2011 in the subject Business economics - Miscellaneous, grade: 1,3, Cologne University of Applied Sciences, course: Kooperationsstudiengang mit der FOM Hochschule für Ökonomie & Management, language: English, abstract: The goal of this dissertation is to give the reader a fundamental understanding of the various risks for games publishers' online business by identifying and examining generally affecting e-commerce risks as well as risks specific to the games industry environment. Furthermore, the author will list possible solutions to reduce negative impacts caused by these risks. In the last decade, e-commerce transactions like the one described above became a routine. Especially in more sophisticated countries with broadband Internet access, consumers at all age levels utilize ist capabilities to purchase products online. The majority of these transactions are business-to-consumer. During the last five to ten years, publishers of entertainment software have also targeted the Internet as a new distribution channel. Approaching gamers directly through websites or platform marketplaces is a faster and more profitable way of generating revenue than traditional retailing. Transaction costs are decreased, marketing time is reduced, and direct communication with communities, which is typical for this line of business, is improved. Certainly there are not only advantages associated with online distribution of video games, and we will later discuss whether cost savings really occur. Several aspects of risk need to be considered before making a decision. It is a question about the strategic orientation of any company operating in the given industry.

More books from GRIN Verlag

Cover of the book Kann Korruption durch staatliche Bekämpfungsansätze blockiert werden? by Anonymous
Cover of the book Vergleich des Berufsleitbildes von Lehrern in der Schweiz und in Deutschland by Anonymous
Cover of the book Musik und Supervision by Anonymous
Cover of the book Ruth und Noomi - Paare in der Bibel by Anonymous
Cover of the book Die Absatzplanung. Methoden, Instrumente und Prozeß by Anonymous
Cover of the book Sklaverei bei Augustinus by Anonymous
Cover of the book Advertising and Customer Values. To what extend does one influence the other? by Anonymous
Cover of the book Gottesmutter und Messias - Eine religionswissenschaftliche Analyse über den Archetypus der Mutter in den Alien-Filmen by Anonymous
Cover of the book Grundlagen der Wahrnehmung. Allgemeines und Félicié Affolters Wahrnehmungstheorie by Anonymous
Cover of the book Insurance Steering in the Irish Motor Trade Industry by Anonymous
Cover of the book Das bürgerliche Trauerspiel. Lessings 'Emilia Galotti' und Goethes 'Clavigo' by Anonymous
Cover of the book The Role of Central Bank Independence in a World of Capital Mobility by Anonymous
Cover of the book Herr und Diener - Don Quijote und Sancho Panza by Anonymous
Cover of the book Die friedliche Revolution in der DDR by Anonymous
Cover of the book Identity in Zadie Smith's 'White Teeth' and Hanif Kureishi's 'My Beautiful Laundrette' by Anonymous
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy