Routledge Handbook of Political Marketing

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Routledge Handbook of Political Marketing by Jennifer Lees-Marshment, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jennifer Lees-Marshment ISBN: 9781136597435
Publisher: Taylor and Francis Publication: March 12, 2012
Imprint: Routledge Language: English
Author: Jennifer Lees-Marshment
ISBN: 9781136597435
Publisher: Taylor and Francis
Publication: March 12, 2012
Imprint: Routledge
Language: English

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research.

Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes:

 

  • Understanding the market, gathering ideas, and debate
  • Product development, branding and strategy
  • Internal Marketing
  • Communicating and connecting with the public
  • Government Marketing - delivery, policy and leadership

 

With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research.

Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes:

 

 

With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

More books from Taylor and Francis

Cover of the book Whitehall and the Suez Crisis by Jennifer Lees-Marshment
Cover of the book e-HRM by Jennifer Lees-Marshment
Cover of the book Arts Administration by Jennifer Lees-Marshment
Cover of the book Value Systems and Social Process by Jennifer Lees-Marshment
Cover of the book Community and Ideology (Routledge Revivals) by Jennifer Lees-Marshment
Cover of the book Folktales of Newfoundland (RLE Folklore) by Jennifer Lees-Marshment
Cover of the book Mathematics and Teaching by Jennifer Lees-Marshment
Cover of the book The Anglo-Portuguese Alliance and the English Merchants in Portugal 1654–1810 by Jennifer Lees-Marshment
Cover of the book The Self-Monitoring Primary School by Jennifer Lees-Marshment
Cover of the book Event Mobilities by Jennifer Lees-Marshment
Cover of the book Interpreting the Political by Jennifer Lees-Marshment
Cover of the book Organizational Behavior and Public Management, Revised and Expanded by Jennifer Lees-Marshment
Cover of the book Eastern Approaches to Byzantium by Jennifer Lees-Marshment
Cover of the book Re-Living the Global City by Jennifer Lees-Marshment
Cover of the book Sexual Excitement by Jennifer Lees-Marshment
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy