Routledge Handbook of Sports Sponsorship

Successful Strategies

Business & Finance, Management & Leadership, Management, Nonfiction, Sports
Cover of the book Routledge Handbook of Sports Sponsorship by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill, Taylor and Francis
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Author: Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill ISBN: 9781134145287
Publisher: Taylor and Francis Publication: December 5, 2006
Imprint: Routledge Language: English
Author: Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
ISBN: 9781134145287
Publisher: Taylor and Francis
Publication: December 5, 2006
Imprint: Routledge
Language: English

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:

• Sports marketing and sports management theory.
• Stage by stage analysis of the sponsorship process

•The roles of different key stakeholders in the process

• Thorough explanation of copyright and contract law for sports sponsorship
• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.

The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for  professionals in sports law, sports management, sports marketing and brand management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:

• Sports marketing and sports management theory.
• Stage by stage analysis of the sponsorship process

•The roles of different key stakeholders in the process

• Thorough explanation of copyright and contract law for sports sponsorship
• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.

The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for  professionals in sports law, sports management, sports marketing and brand management.

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