Routledge Handbook of Sports Sponsorship

Successful Strategies

Business & Finance, Management & Leadership, Management, Nonfiction, Sports
Cover of the book Routledge Handbook of Sports Sponsorship by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill ISBN: 9781134145287
Publisher: Taylor and Francis Publication: December 5, 2006
Imprint: Routledge Language: English
Author: Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
ISBN: 9781134145287
Publisher: Taylor and Francis
Publication: December 5, 2006
Imprint: Routledge
Language: English

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:

• Sports marketing and sports management theory.
• Stage by stage analysis of the sponsorship process

•The roles of different key stakeholders in the process

• Thorough explanation of copyright and contract law for sports sponsorship
• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.

The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for  professionals in sports law, sports management, sports marketing and brand management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:

• Sports marketing and sports management theory.
• Stage by stage analysis of the sponsorship process

•The roles of different key stakeholders in the process

• Thorough explanation of copyright and contract law for sports sponsorship
• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.

The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for  professionals in sports law, sports management, sports marketing and brand management.

More books from Taylor and Francis

Cover of the book Video Journalism for the Web by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Education, Globalisation and New Times by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Dutch Society by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Designing High-Density Cities by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Reporting Islam by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Russia–EU Relations and the Common Neighborhood by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Liberating Medicine, 1720–1835 by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Making Sense of Learners Making Sense of Written Language by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book The Use of L1 Cognitive Resources in L2 Reading by Chinese EFL Learners by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book The Anti-Oedipus Complex by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Sexual Selection Under Parental Choice by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book The Psychoanalytic Study of Society, V. 15 by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Judicial Politics and Policy-making in Western Europe by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Theatrocracy by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Cover of the book Cities for Children by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy