Saving Community Journalism

The Path to Profitability

Nonfiction, Reference & Language, Language Arts, Journalism, Business & Finance, Management & Leadership, Planning & Forecasting, Industries & Professions, Industries
Cover of the book Saving Community Journalism by Penelope Muse Abernathy, The University of North Carolina Press
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Author: Penelope Muse Abernathy ISBN: 9781469615431
Publisher: The University of North Carolina Press Publication: April 29, 2014
Imprint: The University of North Carolina Press Language: English
Author: Penelope Muse Abernathy
ISBN: 9781469615431
Publisher: The University of North Carolina Press
Publication: April 29, 2014
Imprint: The University of North Carolina Press
Language: English

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.

Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.

Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

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