Scammed

How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Scammed by Christopher Elliott, Wiley
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Author: Christopher Elliott ISBN: 9781118180150
Publisher: Wiley Publication: December 1, 2011
Imprint: Wiley Language: English
Author: Christopher Elliott
ISBN: 9781118180150
Publisher: Wiley
Publication: December 1, 2011
Imprint: Wiley
Language: English

A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses

Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers—but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan.

Scammed explores how companies control information to mislead, distort the truth, and even outright lie to their consumers.

  • Exposes the various ways companies have led their war against information—from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments
  • Offers consumers insider knowledge of the system, reasonable expectations, and a clear understanding of the games businesses play
  • Christopher Elliott is one of the nation's foremost consumer advocates

Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every business's worst nightmare.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses

Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers—but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan.

Scammed explores how companies control information to mislead, distort the truth, and even outright lie to their consumers.

Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every business's worst nightmare.

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