Scientific Advertising

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Scientific Advertising by Claude C. Hopkins, Start Publishing LLC
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Claude C. Hopkins ISBN: 9781627933919
Publisher: Start Publishing LLC Publication: March 27, 2014
Imprint: Start Publishing LLC Language: English
Author: Claude C. Hopkins
ISBN: 9781627933919
Publisher: Start Publishing LLC
Publication: March 27, 2014
Imprint: Start Publishing LLC
Language: English

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

More books from Start Publishing LLC

Cover of the book Stories From Life by Claude C. Hopkins
Cover of the book The Selected Writings of Friedrich Nietzsche by Claude C. Hopkins
Cover of the book Bonefish by Claude C. Hopkins
Cover of the book Big Tuna by Claude C. Hopkins
Cover of the book Ask a Foolish Question by Claude C. Hopkins
Cover of the book The Power of Your Subconscious Mind by Claude C. Hopkins
Cover of the book The Rube's Waterloo by Claude C. Hopkins
Cover of the book This World Must Die! by Claude C. Hopkins
Cover of the book Brutus by Claude C. Hopkins
Cover of the book War on Bear Creek by Claude C. Hopkins
Cover of the book Negro Orators and Their Orations by Claude C. Hopkins
Cover of the book History of the Decline and Fall of the Roman Empire by Claude C. Hopkins
Cover of the book Jesus the Christ by Claude C. Hopkins
Cover of the book An Exposition of Hebrews by Claude C. Hopkins
Cover of the book The Ghost by Claude C. Hopkins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy