Search Engine Marketing

Nonfiction, Computers, General Computing, Internet
Cover of the book Search Engine Marketing by Andreas Ramos, Stephanie Cota, McGraw-Hill Education
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Author: Andreas Ramos, Stephanie Cota ISBN: 9780071597340
Publisher: McGraw-Hill Education Publication: September 14, 2008
Imprint: McGraw-Hill Education Language: English
Author: Andreas Ramos, Stephanie Cota
ISBN: 9780071597340
Publisher: McGraw-Hill Education
Publication: September 14, 2008
Imprint: McGraw-Hill Education
Language: English

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

  • Track and measure both digital and traditional marketing with analytics
  • Define and use KPIs to manage campaigns and channels for maximum profitability
  • Employ SEO strategies to increase leads, conversions, and sales
  • Understand how website architecture, keywords, tags, and sitemaps affect search results
  • Use PPC to place ads in search engines, radio, TV, and newspapers
  • Get hands-on strategies for maximizing Google Analytics and Google AdWords
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

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