Search Engine Optimisation: The Essential Guide

The world continues to become more dependent on technology and the Internet for business, marketing and online sales. Search engine optimization is a key element in creating strong Internet business. Throughout this guide you will learn the steps that are needed in order to optimize where your website appears in search engine results.

This book discusses how to start from the bottom, guiding on how to build and organise your website in order to be better listed in the databases of search engines such as Google, Yahoo! and Bing. It also demonstrates look into the importance of choosing keywords to attract your target audience, as well as creating high-quality content and user experiences to match the needs of the audience.

There are a number of aspects that need to be considered when trying to create a search engine optimization campaign, including learning to build links, improving on-page optimization and learning how to measure the effectiveness of the campaign. This guide is a way to not only learn about these different aspects, but to be able to easily understand and implement these methods in your business.