Searchable Talk

Hashtags and Social Media Metadiscourse

Nonfiction, Reference & Language, Language Arts, Linguistics, Social & Cultural Studies, Social Science, Business & Finance
Cover of the book Searchable Talk by Dr Michele Zappavigna, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr Michele Zappavigna ISBN: 9781474292344
Publisher: Bloomsbury Publishing Publication: May 17, 2018
Imprint: Bloomsbury Academic Language: English
Author: Dr Michele Zappavigna
ISBN: 9781474292344
Publisher: Bloomsbury Publishing
Publication: May 17, 2018
Imprint: Bloomsbury Academic
Language: English

Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images.

This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images.

This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.

More books from Bloomsbury Publishing

Cover of the book Savannah 1779 by Dr Michele Zappavigna
Cover of the book Early Greek Lawgivers by Dr Michele Zappavigna
Cover of the book The Material Culture of Tableware by Dr Michele Zappavigna
Cover of the book The Curse of Captain Cross-eyed by Dr Michele Zappavigna
Cover of the book What Happens in Paris by Dr Michele Zappavigna
Cover of the book X by Dr Michele Zappavigna
Cover of the book World War II US Navy Special Warfare Units by Dr Michele Zappavigna
Cover of the book The Prisoner in the Mask by Dr Michele Zappavigna
Cover of the book Commissions of Inquiry by Dr Michele Zappavigna
Cover of the book Shockwave by Dr Michele Zappavigna
Cover of the book Matthew: An Introduction and Study Guide by Dr Michele Zappavigna
Cover of the book Applied Theatre: Facilitation by Dr Michele Zappavigna
Cover of the book Classical Reception and Children's Literature by Dr Michele Zappavigna
Cover of the book Palermo, City of Kings by Dr Michele Zappavigna
Cover of the book Approaching God by Dr Michele Zappavigna
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy