Searchial Marketing:

How Social Media Drives Search Optimization in Web 3.0

Nonfiction, Computers, General Computing, Science & Nature, Technology, Business & Finance
Cover of the book Searchial Marketing: by Dr. Alan Glazier, AuthorHouse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr. Alan Glazier ISBN: 9781456738914
Publisher: AuthorHouse Publication: February 18, 2011
Imprint: AuthorHouse Language: English
Author: Dr. Alan Glazier
ISBN: 9781456738914
Publisher: AuthorHouse
Publication: February 18, 2011
Imprint: AuthorHouse
Language: English

The buzz surrounding social media focuses on how business can build relationships by participating in the online conversation. When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. Searchial is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a searchial media campaign. It demonstrates the added value of practicing searchial media instead of just social media. Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term Searchial reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The buzz surrounding social media focuses on how business can build relationships by participating in the online conversation. When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. Searchial is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a searchial media campaign. It demonstrates the added value of practicing searchial media instead of just social media. Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term Searchial reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.

More books from AuthorHouse

Cover of the book Transition by Dr. Alan Glazier
Cover of the book Chocolate Covered Candy by Dr. Alan Glazier
Cover of the book A New Birth by Dr. Alan Glazier
Cover of the book Power of Prayer by Dr. Alan Glazier
Cover of the book A Proverbial Soup by Dr. Alan Glazier
Cover of the book Swimming in Your Brain by Dr. Alan Glazier
Cover of the book The 10-20-30 Life Wellness Plan by Dr. Alan Glazier
Cover of the book A Real Life Christian Spiritual Journey by Dr. Alan Glazier
Cover of the book The Legend of Luke Steel by Dr. Alan Glazier
Cover of the book Southern Belle by Dr. Alan Glazier
Cover of the book Kings of the Westside by Dr. Alan Glazier
Cover of the book The One Who Got Away by Dr. Alan Glazier
Cover of the book My Wonky Kid by Dr. Alan Glazier
Cover of the book Remembering Nguyen by Dr. Alan Glazier
Cover of the book The Amazing Illustrated Word-Game Memory Books Volume 2 Set 3 by Dr. Alan Glazier
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy