Segmentation Strategies for Hospitality Managers

Target Marketing for Competitive Advantage

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Segmentation Strategies for Hospitality Managers by Ron Morritt, Art Weinstein, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ron Morritt, Art Weinstein ISBN: 9781136416316
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Ron Morritt, Art Weinstein
ISBN: 9781136416316
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

Get the competitive edge in a fierce market!

Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts-the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.

Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included.

Topics in Segmentation Strategies for Hospitality Managers include:

  • positioning strategy

  • niche marketing

  • relationship marketing

  • marketing trends

  • technology’s impact on the hospitality industry

  • special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy)

  • and more!

Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Get the competitive edge in a fierce market!

Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts-the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.

Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included.

Topics in Segmentation Strategies for Hospitality Managers include:

Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.

More books from Taylor and Francis

Cover of the book This Thing Called Literature by Ron Morritt, Art Weinstein
Cover of the book Authority and the Individual by Ron Morritt, Art Weinstein
Cover of the book The Scottish Banks by Ron Morritt, Art Weinstein
Cover of the book Voices of Feminist Therapy by Ron Morritt, Art Weinstein
Cover of the book The Conquest of Happiness by Ron Morritt, Art Weinstein
Cover of the book Postcolonial Readings of Music in World Literature by Ron Morritt, Art Weinstein
Cover of the book Right-Wing Terrorism in the 21st Century by Ron Morritt, Art Weinstein
Cover of the book Deconstructing the Hero by Ron Morritt, Art Weinstein
Cover of the book One-on-One Tutoring by Humans and Computers by Ron Morritt, Art Weinstein
Cover of the book The United Nations World Water Development Report 3 by Ron Morritt, Art Weinstein
Cover of the book British Literature of World War I, Volume 4 by Ron Morritt, Art Weinstein
Cover of the book Spain, Portugal and the Atlantic Frontier of Medieval Europe by Ron Morritt, Art Weinstein
Cover of the book Polydoxy by Ron Morritt, Art Weinstein
Cover of the book The Handbook of Religions in Ancient Europe by Ron Morritt, Art Weinstein
Cover of the book Scientists as Writers by Ron Morritt, Art Weinstein
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy