Selling: Principles and Practice

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Selling: Principles and Practice by Ramanuj Majumdar & Taposh Ghoshal, Jaico Publishing House
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Author: Ramanuj Majumdar & Taposh Ghoshal ISBN: 9788184954579
Publisher: Jaico Publishing House Publication: October 18, 2013
Imprint: Language: English
Author: Ramanuj Majumdar & Taposh Ghoshal
ISBN: 9788184954579
Publisher: Jaico Publishing House
Publication: October 18, 2013
Imprint:
Language: English
Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market.The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations. Key Features— Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude— Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them— Essential tips provided to strengthen the core competence of a salesperson— Topics explained with practical cases, examples and illustrations
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market.The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations. Key Features— Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude— Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them— Essential tips provided to strengthen the core competence of a salesperson— Topics explained with practical cases, examples and illustrations

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