Sensory Marketing--Smells Like Profits

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Sensory Marketing--Smells Like Profits by Michael R. Solomon, Pearson Education
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Author: Michael R. Solomon ISBN: 9780132609784
Publisher: Pearson Education Publication: September 29, 2010
Imprint: FT Press Language: English
Author: Michael R. Solomon
ISBN: 9780132609784
Publisher: Pearson Education
Publication: September 29, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

 

Fully exploit the powerful human sense your marketing has overlooked for too long: scent.

 

As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns….

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

 

Fully exploit the powerful human sense your marketing has overlooked for too long: scent.

 

As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns….

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