Service Design for Business

A Practical Guide to Optimizing the Customer Experience

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Service Design for Business by Ben Reason, Lavrans Løvlie, Melvin Brand Flu, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ben Reason, Lavrans Løvlie, Melvin Brand Flu ISBN: 9781118988947
Publisher: Wiley Publication: December 28, 2015
Imprint: Wiley Language: English
Author: Ben Reason, Lavrans Løvlie, Melvin Brand Flu
ISBN: 9781118988947
Publisher: Wiley
Publication: December 28, 2015
Imprint: Wiley
Language: English

A practical approach to better customer experience through service design

Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes.

Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers.

  • Approach customer experience from a design perspective
  • See your organization through the lens of the customer
  • Make customer experience an organization-wide responsibility
  • Analyze the market factors that dovetail with customer experience design

The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A practical approach to better customer experience through service design

Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes.

Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers.

The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

More books from Wiley

Cover of the book Stahlbau-Kalender 2012 by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book Mechanical Characterization of Materials and Wave Dispersion by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book Modelling Single-name and Multi-name Credit Derivatives by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book The Performance Pipeline by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book How to Stop Living and Start Worrying by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book Internet Management for Nonprofits by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book Research Methods in Intercultural Communication by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book Chemiereaktoren by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book Wiley-Schnellkurs Organische Chemie II by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book The Seven Lost Secrets of Success by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book Directed Selectivity in Organic Synthesis by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book The Million Dollar Private Practice by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book How to Be Great at The Stuff You Hate by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book The Simplified Guide to Not-for-Profit Accounting, Formation, and Reporting by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
Cover of the book The Innovator's Field Guide by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy