Service Quality

New Directions in Theory and Practice

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Service Quality by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781506332673
Publisher: SAGE Publications Publication: November 15, 1993
Imprint: SAGE Publications, Inc Language: English
Author:
ISBN: 9781506332673
Publisher: SAGE Publications
Publication: November 15, 1993
Imprint: SAGE Publications, Inc
Language: English

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

More books from SAGE Publications

Cover of the book Marriage, Migration and Gender by
Cover of the book An Introduction to Fully Integrated Mixed Methods Research by
Cover of the book A Brief History of the Future of Education by
Cover of the book Researching the City by
Cover of the book Dyslexia-Friendly Further and Higher Education by
Cover of the book Relationship Marketing by
Cover of the book Effective Supervision in Social Work by
Cover of the book Feminist Research Practice by
Cover of the book Cities in a World Economy by
Cover of the book Linear Regression by
Cover of the book Rulemaking by
Cover of the book Your Foundation in Health & Social Care by
Cover of the book Continuous School Improvement by
Cover of the book Desirable Literacies by
Cover of the book Launching Your First Principalship by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy