Service Quality

New Directions in Theory and Practice

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Service Quality by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781506332673
Publisher: SAGE Publications Publication: November 15, 1993
Imprint: SAGE Publications, Inc Language: English
Author:
ISBN: 9781506332673
Publisher: SAGE Publications
Publication: November 15, 1993
Imprint: SAGE Publications, Inc
Language: English

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

More books from SAGE Publications

Cover of the book Systematic Approaches to a Successful Literature Review by
Cover of the book Essentials of Terrorism by
Cover of the book Law Enforcement Ethics by
Cover of the book Why You Must Know This Man by
Cover of the book Gender, Sexuality and HIV/AIDS by
Cover of the book The Power of Branding by
Cover of the book Transforming Schools for English Learners by
Cover of the book Dying, Death and Grief by
Cover of the book Humanizing Research by
Cover of the book International Encyclopedia of Political Science by
Cover of the book Positive Behaviour Strategies to Support Children & Young People with Autism by
Cover of the book The Intelligent, Responsive Leader by
Cover of the book Small Groups as Complex Systems by
Cover of the book Utilization-Focused Evaluation by
Cover of the book International Organizations in World Politics by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy