Service Quality

New Directions in Theory and Practice

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Service Quality by , SAGE Publications
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Author: ISBN: 9781506332673
Publisher: SAGE Publications Publication: November 15, 1993
Imprint: SAGE Publications, Inc Language: English
Author:
ISBN: 9781506332673
Publisher: SAGE Publications
Publication: November 15, 1993
Imprint: SAGE Publications, Inc
Language: English

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

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