Setting Agendas in Cultural Markets

Organizations, Creators, Experiences

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries, Social & Cultural Studies, Social Science
Cover of the book Setting Agendas in Cultural Markets by Philemon Bantimaroudis, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philemon Bantimaroudis ISBN: 9781317371014
Publisher: Taylor and Francis Publication: April 28, 2017
Imprint: Routledge Language: English
Author: Philemon Bantimaroudis
ISBN: 9781317371014
Publisher: Taylor and Francis
Publication: April 28, 2017
Imprint: Routledge
Language: English

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

More books from Taylor and Francis

Cover of the book Music after Hitler, 1945-1955 by Philemon Bantimaroudis
Cover of the book Empire's New Clothes by Philemon Bantimaroudis
Cover of the book Institutional Change and Industrial Development in Central and Eastern Europe by Philemon Bantimaroudis
Cover of the book His Truth is Marching On by Philemon Bantimaroudis
Cover of the book Price Socl Security Ils 187 by Philemon Bantimaroudis
Cover of the book Making Sense of Television by Philemon Bantimaroudis
Cover of the book Alternative Social Agencies by Philemon Bantimaroudis
Cover of the book A Guide to Supervising Non-native English Writers of Theses and Dissertations by Philemon Bantimaroudis
Cover of the book Railing, Reviling, and Invective in English Literary Culture, 1588-1617 by Philemon Bantimaroudis
Cover of the book Religion and Critical Psychology by Philemon Bantimaroudis
Cover of the book Classroom Discussions in Education by Philemon Bantimaroudis
Cover of the book The Shakespearean International Yearbook by Philemon Bantimaroudis
Cover of the book Learning Transnational Learning by Philemon Bantimaroudis
Cover of the book Japan's Relations With China by Philemon Bantimaroudis
Cover of the book Briefs of Leading Cases in Law Enforcement by Philemon Bantimaroudis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy