Sherman's Supply Chain Challenge

Stopping the Retailer from Overcharging for Soda

Nonfiction, Science & Nature, Technology, Operations Research, Business & Finance, Management & Leadership, Production & Operations Management
Cover of the book Sherman's Supply Chain Challenge by Chuck Munson, Pearson Education
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Author: Chuck Munson ISBN: 9780133758122
Publisher: Pearson Education Publication: September 11, 2013
Imprint: FT Press Language: English
Author: Chuck Munson
ISBN: 9780133758122
Publisher: Pearson Education
Publication: September 11, 2013
Imprint: FT Press
Language: English

This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.

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