Short Introduction to Strategic Management

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Short Introduction to Strategic Management by Torben Juul Andersen, Cambridge University Press
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Author: Torben Juul Andersen ISBN: 9781107357860
Publisher: Cambridge University Press Publication: July 9, 2013
Imprint: Cambridge University Press Language: English
Author: Torben Juul Andersen
ISBN: 9781107357860
Publisher: Cambridge University Press
Publication: July 9, 2013
Imprint: Cambridge University Press
Language: English

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

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The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

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