Smart Marketing With the Internet of Things

Nonfiction, Computers, General Computing, Business & Finance, Marketing & Sales
Cover of the book Smart Marketing With the Internet of Things by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522557654
Publisher: IGI Global Publication: July 20, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522557654
Publisher: IGI Global
Publication: July 20, 2018
Imprint: Business Science Reference
Language: English

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

More books from IGI Global

Cover of the book Exploring the Collective Unconscious in the Age of Digital Media by
Cover of the book Developing Successful Strategies for Global Policies and Cyber Transparency in E-Learning by
Cover of the book Free and Open Source Software in Modern Data Science and Business Intelligence by
Cover of the book Information Systems and Technologies for Enhancing Health and Social Care by
Cover of the book Computational Modeling of Masonry Structures Using the Discrete Element Method by
Cover of the book Using Technology Tools to Innovate Assessment, Reporting, and Teaching Practices in Engineering Education by
Cover of the book Security Solutions and Applied Cryptography in Smart Grid Communications by
Cover of the book Managing Security Issues and the Hidden Dangers of Wearable Technologies by
Cover of the book Emerging Technologies and Applications for Cloud-Based Gaming by
Cover of the book Empowering Organizations through Corporate Social Responsibility by
Cover of the book Technology for Creativity and Innovation by
Cover of the book Student Reactions to Learning with Technologies by
Cover of the book Strategic Data-Based Wisdom in the Big Data Era by
Cover of the book Fuzzy Methods for Customer Relationship Management and Marketing by
Cover of the book Media Diplomacy and Its Evolving Role in the Current Geopolitical Climate by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy