Smartphone Start-ups

Navigating the iPhone Revolution

Business & Finance, Finance & Investing, Corporate Finance, Management & Leadership, Production & Operations Management
Cover of the book Smartphone Start-ups by Claudio Giachetti, Springer International Publishing
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Author: Claudio Giachetti ISBN: 9783319679730
Publisher: Springer International Publishing Publication: November 16, 2017
Imprint: Palgrave Macmillan Language: English
Author: Claudio Giachetti
ISBN: 9783319679730
Publisher: Springer International Publishing
Publication: November 16, 2017
Imprint: Palgrave Macmillan
Language: English

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.

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