So What?

How to Communicate What Really Matters to Your Audience

Business & Finance, Human Resources & Personnel Management, Skills, Business Reference, Business Communication, Management & Leadership, Leadership
Cover of the book So What? by Mark Magnacca, Pearson Education
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Author: Mark Magnacca ISBN: 9780137013821
Publisher: Pearson Education Publication: May 6, 2009
Imprint: FT Press Language: English
Author: Mark Magnacca
ISBN: 9780137013821
Publisher: Pearson Education
Publication: May 6, 2009
Imprint: FT Press
Language: English

Supercharge your success by answering the one question everyone cares about*, So What?: How to Communicate What Really Matters to Your Audience* contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants. 

 

It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!

 

Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Supercharge your success by answering the one question everyone cares about*, So What?: How to Communicate What Really Matters to Your Audience* contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants. 

 

It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!

 

Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!

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