Social Commerce

Marketing, Technology and Management

Business & Finance, Industries & Professions, Information Management, Marketing & Sales
Cover of the book Social Commerce by Efraim Turban, Judy Strauss, Linda Lai, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Efraim Turban, Judy Strauss, Linda Lai ISBN: 9783319170282
Publisher: Springer International Publishing Publication: November 17, 2015
Imprint: Springer Language: English
Author: Efraim Turban, Judy Strauss, Linda Lai
ISBN: 9783319170282
Publisher: Springer International Publishing
Publication: November 17, 2015
Imprint: Springer
Language: English

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

  • Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
  • Supplementary text in marketing, management or Information Systems disciplines
  • Training courses in industry
  • Support resources for researchers and practitioners in the fields of marketing, management and information management

The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.

Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.

Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

More books from Springer International Publishing

Cover of the book Recent Developments in Fractals and Related Fields by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Male Breast Cancer by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book The Political Economy of Agricultural Booms by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Beyond Assessment of Quality of Life in Schizophrenia by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book On the Move to Meaningful Internet Systems: OTM 2018 Workshops by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Development and the Right to Education in Africa by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Ascorbic Acid in Plant Growth, Development and Stress Tolerance by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Producing Bias-Free Policing by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Rubber Based Bionanocomposites by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Recent Trends in Social Systems: Quantitative Theories and Quantitative Models by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Experimental Stress Analysis for Materials and Structures by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Endocannabinoids by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Historical Land Use/Land Cover Classification Using Remote Sensing by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Combinatorial Methods and Models by Efraim Turban, Judy Strauss, Linda Lai
Cover of the book Knowledge Spillovers in Regional Innovation Systems by Efraim Turban, Judy Strauss, Linda Lai
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy