Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ric Dragon ISBN: 9780071790505
Publisher: McGraw-Hill Education Publication: June 22, 2012
Imprint: McGraw-Hill Education Language: English
Author: Ric Dragon
ISBN: 9780071790505
Publisher: McGraw-Hill Education
Publication: June 22, 2012
Imprint: McGraw-Hill Education
Language: English

Manage all your social media marketing efforts with repeatable, improvable processes

Winner of a 2013 Small Business Book Award for Social Media

“In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.”
—Brian Solis, author of Then End of Business as Usual

“There is no longer any doubt that social media is one of the key digital trends that are reshaping today’s industries, brands, and customer networks. Ric Dragon’s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!”
—David Rogers, bestselling author of The Network is Your Customer

“If you think Facebook, Twitter, and the like are simply trends or fads, you’re missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we’re past the whole ‘Do I really need social media for my business?’ Ric is here with Social Marketology, a smart look at how to get social media organized for your business.”
—Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation

About the Book:

Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years.

What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in.

In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals.

Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps:

  • Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics
  • Pinpoint the very smallest segments of your customers
  • Determine the communities to which these microsegments belong
  • Identify the influencers of those communities
  • Create an action plan for your project
  • Measure and constantly improve your efforts

The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them.

The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Manage all your social media marketing efforts with repeatable, improvable processes

Winner of a 2013 Small Business Book Award for Social Media

“In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.”
—Brian Solis, author of Then End of Business as Usual

“There is no longer any doubt that social media is one of the key digital trends that are reshaping today’s industries, brands, and customer networks. Ric Dragon’s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!”
—David Rogers, bestselling author of The Network is Your Customer

“If you think Facebook, Twitter, and the like are simply trends or fads, you’re missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we’re past the whole ‘Do I really need social media for my business?’ Ric is here with Social Marketology, a smart look at how to get social media organized for your business.”
—Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation

About the Book:

Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years.

What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in.

In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals.

Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps:

The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them.

The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.

More books from McGraw-Hill Education

Cover of the book Mastering Financial Modeling: A Professional’s Guide to Building Financial Models in Excel by Ric Dragon
Cover of the book All About Dividend Investing, Second Edition by Ric Dragon
Cover of the book Building Financial Models, Chapter 18 - A VBA Primer by Ric Dragon
Cover of the book Practice Makes Perfect Basic English, Second Edition by Ric Dragon
Cover of the book The Toyota Way Fieldbook by Ric Dragon
Cover of the book Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference by Ric Dragon
Cover of the book McGraw-Hill's LSAT, 2013 Edition by Ric Dragon
Cover of the book Color Atlas and Synopsis of Adult Congenital Heart Disease by Ric Dragon
Cover of the book Delivering Business Intelligence with Microsoft SQL Server 2008 by Ric Dragon
Cover of the book Social Entrepreneurship for the 21st Century: Innovation Across the Nonprofit, Private, and Public Sectors by Ric Dragon
Cover of the book A-Z Of Lifelong Learning by Ric Dragon
Cover of the book Teamworking Skills For Social Workers by Ric Dragon
Cover of the book Your Perfect Presentation: Speak in Front of Any Audience Anytime Anywhere and Never Be Nervous Again by Ric Dragon
Cover of the book Practice Makes Perfect: Spanish Past-Tense Verbs Up Close by Ric Dragon
Cover of the book The 1500-Calorie-a-Day Cookbook by Ric Dragon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy