Social Media

Usage and Impact

Nonfiction, Computers, Application Software, Multimedia, Social & Cultural Studies, Social Science
Cover of the book Social Media by Hana S. Noor Al-Deen, John Allen Hendricks, Lexington Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Hana S. Noor Al-Deen, John Allen Hendricks ISBN: 9780739167304
Publisher: Lexington Books Publication: December 16, 2011
Imprint: Lexington Books Language: English
Author: Hana S. Noor Al-Deen, John Allen Hendricks
ISBN: 9780739167304
Publisher: Lexington Books
Publication: December 16, 2011
Imprint: Lexington Books
Language: English

Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence.

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media.

Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence.

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media.

Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

More books from Lexington Books

Cover of the book Polarization and Transformation in Zimbabwe by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Women's Fiction and Post-9/11 Contexts by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Markets Don't Fail! by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book African Modernity and the Philosophy of Culture in the Works of Femi Euba by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Rethinking Japan by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book The Hip Hop Movement by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Looking Beyond Suppression by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book The Culture of Urban Control by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Love in the Time of Ethnography by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Grounds for Respect by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Imagination and Postmodernity by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Myth, Identity, and Conflict by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Changing Security Policies in Postwar Japan by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Critical Articulations of Race, Gender, and Sexual Orientation by Hana S. Noor Al-Deen, John Allen Hendricks
Cover of the book Gendered Identities by Hana S. Noor Al-Deen, John Allen Hendricks
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy