Social Media and Politics: A New Way to Participate in the Political Process [2 volumes]

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book Social Media and Politics: A New Way to Participate in the Political Process [2 volumes] by , ABC-CLIO
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Author: ISBN: 9781440839511
Publisher: ABC-CLIO Publication: November 21, 2016
Imprint: Praeger Language: English
Author:
ISBN: 9781440839511
Publisher: ABC-CLIO
Publication: November 21, 2016
Imprint: Praeger
Language: English

The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place.

Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political "power to the people" like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters' decisions, applying pressure to elected or appointed officials, and influencing the direction of the country.

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The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place.

Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political "power to the people" like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters' decisions, applying pressure to elected or appointed officials, and influencing the direction of the country.

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