Social Media Audit

Measure for Impact

Business & Finance, Management & Leadership, Management Science, Nonfiction, Computers, Advanced Computing, Information Technology
Cover of the book Social Media Audit by Urs E. Gattiker, Springer New York
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Author: Urs E. Gattiker ISBN: 9781461436034
Publisher: Springer New York Publication: October 28, 2012
Imprint: Springer Language: English
Author: Urs E. Gattiker
ISBN: 9781461436034
Publisher: Springer New York
Publication: October 28, 2012
Imprint: Springer
Language: English

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

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