Social Media Audit

Measure for Impact

Business & Finance, Management & Leadership, Management Science, Nonfiction, Computers, Advanced Computing, Information Technology
Cover of the book Social Media Audit by Urs E. Gattiker, Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Urs E. Gattiker ISBN: 9781461436034
Publisher: Springer New York Publication: October 28, 2012
Imprint: Springer Language: English
Author: Urs E. Gattiker
ISBN: 9781461436034
Publisher: Springer New York
Publication: October 28, 2012
Imprint: Springer
Language: English

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

More books from Springer New York

Cover of the book Advances in Flow Research by Urs E. Gattiker
Cover of the book Comparative E-Government by Urs E. Gattiker
Cover of the book Carbon Capture by Urs E. Gattiker
Cover of the book Management of Bladder Cancer by Urs E. Gattiker
Cover of the book Advances in Energy Harvesting Methods by Urs E. Gattiker
Cover of the book Astrovirus Research by Urs E. Gattiker
Cover of the book Imaging-Guided Interventional Breast Techniques by Urs E. Gattiker
Cover of the book Protein Tyrosine Phosphatases in Cancer by Urs E. Gattiker
Cover of the book Oral Cytology by Urs E. Gattiker
Cover of the book Neuroanatomy by Urs E. Gattiker
Cover of the book Animal Physiologic Surgery by Urs E. Gattiker
Cover of the book The Next Generation of Distance Education by Urs E. Gattiker
Cover of the book Parent-Teen Communication by Urs E. Gattiker
Cover of the book The History, Use, Disposition and Environmental Fate of Agent Orange by Urs E. Gattiker
Cover of the book Residue Reviews / Rückstands-Berichte by Urs E. Gattiker
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy