Social Media Equals Social Customer

Managing Customer Experience in the Age of Social Media

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Social Media Equals Social Customer by Donnovan Simon, iUniverse
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Author: Donnovan Simon ISBN: 9781491702338
Publisher: iUniverse Publication: August 22, 2013
Imprint: iUniverse Language: English
Author: Donnovan Simon
ISBN: 9781491702338
Publisher: iUniverse
Publication: August 22, 2013
Imprint: iUniverse
Language: English

Its hard to believe that just ten years ago, few people had even heard of social media. Today its a critical part of doing businessand yet many companies still dont realize the power of connecting with people online. To get the most out of these relationships, its important to develop strategies that engage both existing and potential customers.

Author Donnovan Simon, an expert communicator, explores how to get the most out of your social media efforts in this instructional guidebook. You can learn how to

connect with social customers;
manage the customer experience online;
communicate with different generations of consumers;
measure the success of your social media efforts; and
prepare for the next generation of customers.

You can build your business via social media. Take ownership of the future and deliver your shareholders and customers the value they deserve with the strategies in Social Media Equals Social Customer.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Its hard to believe that just ten years ago, few people had even heard of social media. Today its a critical part of doing businessand yet many companies still dont realize the power of connecting with people online. To get the most out of these relationships, its important to develop strategies that engage both existing and potential customers.

Author Donnovan Simon, an expert communicator, explores how to get the most out of your social media efforts in this instructional guidebook. You can learn how to

connect with social customers;
manage the customer experience online;
communicate with different generations of consumers;
measure the success of your social media efforts; and
prepare for the next generation of customers.

You can build your business via social media. Take ownership of the future and deliver your shareholders and customers the value they deserve with the strategies in Social Media Equals Social Customer.

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