Social Media in Higher Education

ASHE Higher Education Report, Volume 42, Number 5

Nonfiction, Reference & Language, Education & Teaching, Administration
Cover of the book Social Media in Higher Education by Heather T. Rowan-Kenyon, Ana M. Martínez Alemán, Wiley
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Author: Heather T. Rowan-Kenyon, Ana M. Martínez Alemán ISBN: 9781119336303
Publisher: Wiley Publication: September 14, 2016
Imprint: Jossey-Bass Language: English
Author: Heather T. Rowan-Kenyon, Ana M. Martínez Alemán
ISBN: 9781119336303
Publisher: Wiley
Publication: September 14, 2016
Imprint: Jossey-Bass
Language: English

Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture.

Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines:

  • some of the assumptions and presumptions around social media,
  • how social media is used and how it shapes the student experience and student development, and
  • best practices for enhancing curricular and co-curricular communities of practice.

This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture.

Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines:

This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

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