Social Media in Sport Marketing

Nonfiction, Sports
Cover of the book Social Media in Sport Marketing by Timothy Newman, Jason Peck, Brendan Wilhide, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Timothy Newman, Jason Peck, Brendan Wilhide ISBN: 9781351817196
Publisher: Taylor and Francis Publication: January 8, 2017
Imprint: Routledge Language: English
Author: Timothy Newman, Jason Peck, Brendan Wilhide
ISBN: 9781351817196
Publisher: Taylor and Francis
Publication: January 8, 2017
Imprint: Routledge
Language: English

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations."

Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately.

The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations."

Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately.

The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

More books from Taylor and Francis

Cover of the book Media and Cultural Theory by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Modernism and the Professional Architecture Journal by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book A Social Constructivist Approach to Translator Education by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book The History of Siberia by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Minorities and Education in Multicultural Japan by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Energy Development in the Southwest by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Finance, Investment and Innovation by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Sustainable Industrialization by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Emerging Trends in Continental Philosophy by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Muslim Neoplatonists by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Historics by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Ending ETA's Armed Campaign by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Design for Micro-Utopias by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Custodians of the Commons by Timothy Newman, Jason Peck, Brendan Wilhide
Cover of the book Web Programming for Business by Timothy Newman, Jason Peck, Brendan Wilhide
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy