Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines

Nonfiction, Reference & Language, Law, Media & the Law, Business & Finance, Business Reference, Business Law, Human Resources & Personnel Management, Training
Cover of the book Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines by Glen Gilmore, McGraw-Hill Education
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Author: Glen Gilmore ISBN: 9780071799614
Publisher: McGraw-Hill Education Publication: October 3, 2014
Imprint: McGraw-Hill Education Language: English
Author: Glen Gilmore
ISBN: 9780071799614
Publisher: McGraw-Hill Education
Publication: October 3, 2014
Imprint: McGraw-Hill Education
Language: English

How to Avoid Legal Pitfalls on Social Media

Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:

Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising

"Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence

"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School

"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to Avoid Legal Pitfalls on Social Media

Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:

Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising

"Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence

"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School

"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

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