Social Psychology of Consumer Behavior

Nonfiction, Health & Well Being, Psychology, Social Psychology
Cover of the book Social Psychology of Consumer Behavior by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136642838
Publisher: Taylor and Francis Publication: December 16, 2008
Imprint: Psychology Press Language: English
Author:
ISBN: 9781136642838
Publisher: Taylor and Francis
Publication: December 16, 2008
Imprint: Psychology Press
Language: English

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.

The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.

The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.

The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.

The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

More books from Taylor and Francis

Cover of the book Torture as State Crime by
Cover of the book The Many Faces Of Science by
Cover of the book Gentlemanly Capitalism and British Imperialism by
Cover of the book Interpreting Visual Art by
Cover of the book Old Testament Stories with a Freudian Twist by
Cover of the book World Agriculture: Towards 2015/2030 by
Cover of the book Undergraduates in a Second Language by
Cover of the book Anti-Semitism and Anti-Zionism in Historical Perspective by
Cover of the book Debating Judicial Appointments in an Age of Diversity by
Cover of the book Music and Song in Persia (RLE Iran B) by
Cover of the book Cardiovascular Disorders and Behavior by
Cover of the book Changing Styles in Shakespeare by
Cover of the book Sikhs in Asia Pacific by
Cover of the book Index Numbers in Economic Theory and Practice by
Cover of the book Turn That Thing Off! by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy