Social Sector Communication in India

Concepts, Practices, and Case studies

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Social Sector Communication in India by Jaishri Jethwaney, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jaishri Jethwaney ISBN: 9789351508137
Publisher: SAGE Publications Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Jaishri Jethwaney
ISBN: 9789351508137
Publisher: SAGE Publications
Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

More books from SAGE Publications

Cover of the book Leadership and Management in Police Organizations by Jaishri Jethwaney
Cover of the book Genetic and Acquired Disorders by Jaishri Jethwaney
Cover of the book Fieldwork in South Asia by Jaishri Jethwaney
Cover of the book What Successful Math Teachers Do, Grades 6-12 by Jaishri Jethwaney
Cover of the book Partnership Working to Support Special Educational Needs & Disabilities by Jaishri Jethwaney
Cover of the book Pocket Glossary for Commonly Used Research Terms by Jaishri Jethwaney
Cover of the book Diaspora and Hybridity by Jaishri Jethwaney
Cover of the book Medicines Management in Mental Health Nursing by Jaishri Jethwaney
Cover of the book Expecting Excellence in Urban Schools by Jaishri Jethwaney
Cover of the book A Very Short, Fairly Interesting and Reasonably Cheap Book about Management by Jaishri Jethwaney
Cover of the book What Successful Mentors Do by Jaishri Jethwaney
Cover of the book Criminals in the Making by Jaishri Jethwaney
Cover of the book Achieving Your Award in Education and Training by Jaishri Jethwaney
Cover of the book Mixed Methods Research by Jaishri Jethwaney
Cover of the book Economies of Design by Jaishri Jethwaney
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy