Social Sector Communication in India

Concepts, Practices, and Case studies

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Social Sector Communication in India by Jaishri Jethwaney, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jaishri Jethwaney ISBN: 9789351508137
Publisher: SAGE Publications Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Jaishri Jethwaney
ISBN: 9789351508137
Publisher: SAGE Publications
Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

More books from SAGE Publications

Cover of the book New Directions in Social Work Practice by Jaishri Jethwaney
Cover of the book Rigorous Reading by Jaishri Jethwaney
Cover of the book Teaching Arithmetic in Primary Schools by Jaishri Jethwaney
Cover of the book Leading Schools to Success by Jaishri Jethwaney
Cover of the book Evaluating ALL Teachers of English Learners and Students With Disabilities by Jaishri Jethwaney
Cover of the book Development Failure and Identity Politics in Uttar Pradesh by Jaishri Jethwaney
Cover of the book From Good Schools to Great Schools by Jaishri Jethwaney
Cover of the book The SAGE Deaf Studies Encyclopedia by Jaishri Jethwaney
Cover of the book HRD, OD, and Institution Building by Jaishri Jethwaney
Cover of the book Walk the Talk by Jaishri Jethwaney
Cover of the book Understanding Classical Sociology by Jaishri Jethwaney
Cover of the book Understanding Public Management by Jaishri Jethwaney
Cover of the book Finding the Story Behind the Numbers by Jaishri Jethwaney
Cover of the book Peace by Peaceful Means by Jaishri Jethwaney
Cover of the book Effective Leadership by Jaishri Jethwaney
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy