Social Sector Communication in India

Concepts, Practices, and Case studies

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Social Sector Communication in India by Jaishri Jethwaney, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jaishri Jethwaney ISBN: 9789351508137
Publisher: SAGE Publications Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Jaishri Jethwaney
ISBN: 9789351508137
Publisher: SAGE Publications
Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

More books from SAGE Publications

Cover of the book Developing Standards-Based Report Cards by Jaishri Jethwaney
Cover of the book Enriching Curriculum for All Students by Jaishri Jethwaney
Cover of the book Initial Teacher Education in Schools by Jaishri Jethwaney
Cover of the book Diving Deep Into Nonfiction, Grades 6-12 by Jaishri Jethwaney
Cover of the book A Beginner's Guide to Social Theory by Jaishri Jethwaney
Cover of the book Improving Intercultural Interactions by Jaishri Jethwaney
Cover of the book Applied Psychology for Social Work by Jaishri Jethwaney
Cover of the book Marketing by Jaishri Jethwaney
Cover of the book Social Changes in a Global World by Jaishri Jethwaney
Cover of the book The Practice of Health Program Evaluation by Jaishri Jethwaney
Cover of the book Learning Challenge Lessons, Elementary by Jaishri Jethwaney
Cover of the book Martian in the Playground by Jaishri Jethwaney
Cover of the book Systemic Family Therapy by Jaishri Jethwaney
Cover of the book Essentials of Utilization-Focused Evaluation by Jaishri Jethwaney
Cover of the book Working with Babies and Children by Jaishri Jethwaney
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy