SocialCorp

Social Media Goes Corporate

Nonfiction, Computers, Internet, Business & Finance
Cover of the book SocialCorp by Joel Postman, Pearson Education
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Author: Joel Postman ISBN: 9780321636300
Publisher: Pearson Education Publication: January 28, 2009
Imprint: New Riders Language: English
Author: Joel Postman
ISBN: 9780321636300
Publisher: Pearson Education
Publication: January 28, 2009
Imprint: New Riders
Language: English
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

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