Soft Power

The Means To Success In World Politics

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations
Cover of the book Soft Power by Joseph S. Nye, Jr., PublicAffairs
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joseph S. Nye, Jr. ISBN: 9780786738960
Publisher: PublicAffairs Publication: April 28, 2009
Imprint: PublicAffairs Language: English
Author: Joseph S. Nye, Jr.
ISBN: 9780786738960
Publisher: PublicAffairs
Publication: April 28, 2009
Imprint: PublicAffairs
Language: English

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently-and often incorrectly-by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.

Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently-and often incorrectly-by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.

Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

More books from PublicAffairs

Cover of the book The Crash of 2008 and What it Means by Joseph S. Nye, Jr.
Cover of the book Quirky by Joseph S. Nye, Jr.
Cover of the book The Dead Yard by Joseph S. Nye, Jr.
Cover of the book Beyond Choice by Joseph S. Nye, Jr.
Cover of the book Games without Rules by Joseph S. Nye, Jr.
Cover of the book We Were Feminists Once by Joseph S. Nye, Jr.
Cover of the book The Snowball System by Joseph S. Nye, Jr.
Cover of the book Fog Facts by Joseph S. Nye, Jr.
Cover of the book The World in Conflict by Joseph S. Nye, Jr.
Cover of the book What Stays in Vegas by Joseph S. Nye, Jr.
Cover of the book The Biology of Desire by Joseph S. Nye, Jr.
Cover of the book Nothing Is True and Everything Is Possible by Joseph S. Nye, Jr.
Cover of the book Desert Reckoning by Joseph S. Nye, Jr.
Cover of the book America's Fiscal Constitution by Joseph S. Nye, Jr.
Cover of the book The Archaeology of Home by Joseph S. Nye, Jr.
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy