Soft Power

The Means To Success In World Politics

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations
Cover of the book Soft Power by Joseph S. Nye, Jr., PublicAffairs
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joseph S. Nye, Jr. ISBN: 9780786738960
Publisher: PublicAffairs Publication: April 28, 2009
Imprint: PublicAffairs Language: English
Author: Joseph S. Nye, Jr.
ISBN: 9780786738960
Publisher: PublicAffairs
Publication: April 28, 2009
Imprint: PublicAffairs
Language: English

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently-and often incorrectly-by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.

Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently-and often incorrectly-by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.

Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

More books from PublicAffairs

Cover of the book Winning the Long Game by Joseph S. Nye, Jr.
Cover of the book Building Social Business by Joseph S. Nye, Jr.
Cover of the book The Smartest Places on Earth by Joseph S. Nye, Jr.
Cover of the book Shooting for Tiger by Joseph S. Nye, Jr.
Cover of the book The Hitler Book by Joseph S. Nye, Jr.
Cover of the book Uprising by Joseph S. Nye, Jr.
Cover of the book The Right-and Wrong-Stuff by Joseph S. Nye, Jr.
Cover of the book Dreaming War by Joseph S. Nye, Jr.
Cover of the book Economics: An A-Z Guide by Joseph S. Nye, Jr.
Cover of the book Be Safe, Love Mom by Joseph S. Nye, Jr.
Cover of the book Swiped by Joseph S. Nye, Jr.
Cover of the book More Noble Than War by Joseph S. Nye, Jr.
Cover of the book The Plan by Joseph S. Nye, Jr.
Cover of the book A Question Of Intent by Joseph S. Nye, Jr.
Cover of the book Radicals for Capitalism by Joseph S. Nye, Jr.
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy