Special features of tourism marketing

Business & Finance, Marketing & Sales
Cover of the book Special features of tourism marketing by Lenz Raimund, GRIN Publishing
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Author: Lenz Raimund ISBN: 9783638046282
Publisher: GRIN Publishing Publication: May 6, 2008
Imprint: GRIN Publishing Language: English
Author: Lenz Raimund
ISBN: 9783638046282
Publisher: GRIN Publishing
Publication: May 6, 2008
Imprint: GRIN Publishing
Language: English

Scientific Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: keine, Berg Universität Kosice (SK) (Berg Universität Kosice), 11 entries in the bibliography, language: English, abstract: The modern type of leisure manager/destination manager has far more comprehensive job areas and therefore should be met with a changed perception of his or her role. The area of responsibility will be decisively extended. HIERGEIST/ WENDLING/ ZIERNHÖLD (2000, page 35) see in this type not 'only' marketing experts, but primarily motivators and moderators of internal marketing, using intensive communication to pass on benefit potential and feelings of solidarity to their target groups and to create the necessary willingness for co-operation.

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Scientific Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: keine, Berg Universität Kosice (SK) (Berg Universität Kosice), 11 entries in the bibliography, language: English, abstract: The modern type of leisure manager/destination manager has far more comprehensive job areas and therefore should be met with a changed perception of his or her role. The area of responsibility will be decisively extended. HIERGEIST/ WENDLING/ ZIERNHÖLD (2000, page 35) see in this type not 'only' marketing experts, but primarily motivators and moderators of internal marketing, using intensive communication to pass on benefit potential and feelings of solidarity to their target groups and to create the necessary willingness for co-operation.

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