Spinning into Control

Improvising the Sustainable Startup

Business & Finance, Management & Leadership, Production & Operations Management, Career Planning & Job Hunting, Small Business
Cover of the book Spinning into Control by Amiel Kornel, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Amiel Kornel ISBN: 9781137513564
Publisher: Palgrave Macmillan US Publication: November 20, 2017
Imprint: Palgrave Macmillan Language: English
Author: Amiel Kornel
ISBN: 9781137513564
Publisher: Palgrave Macmillan US
Publication: November 20, 2017
Imprint: Palgrave Macmillan
Language: English

Could everything we’ve learned about entrepreneurship simply be wrong?

There is no shortage of how-to books with ‘manual’ in the title, and articles promising ‘The 7 [or 6 or 10] key traits of successful entrepreneurs’, which breed an infectious optimism all too often quashed as startups fail. Amiel Kornel puts a persuasive case for an alternative theory that while grounded in the natural way great entrepreneurs operate resists reduction to a simple recipe or method.

Kornel, who has coached hundreds of entrepreneurs, believes that disciplined planning, lean management, and commitment are no guarantee of success. The limited resources of a startup demand knowing when and how to explore and ‘tinker’, artfully recombining ideas, designs, media, software, and materials on hand. True venture craftsmen harness and redirect the energy of startups that might otherwise spin dangerously out of control towards failure.

The stories of entrepreneurs like Sun Basket’s Adam Zbar, Minecraft’s Markus Persson, Y Combinator’s Paul Graham, and Metacode Technologies’ Joel Schatz are woven throughout the book, along with examples from beyond business, including legendary ocean-racing sailor Isabelle Autissier and acclaimed urban designer Gerard Penot. Kornel shows how meeting challenges in a broad variety of fields rife with uncertainty often relies on the ability to loosen the coupling between command and control, a prerequisite of skillful improvisation. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Could everything we’ve learned about entrepreneurship simply be wrong?

There is no shortage of how-to books with ‘manual’ in the title, and articles promising ‘The 7 [or 6 or 10] key traits of successful entrepreneurs’, which breed an infectious optimism all too often quashed as startups fail. Amiel Kornel puts a persuasive case for an alternative theory that while grounded in the natural way great entrepreneurs operate resists reduction to a simple recipe or method.

Kornel, who has coached hundreds of entrepreneurs, believes that disciplined planning, lean management, and commitment are no guarantee of success. The limited resources of a startup demand knowing when and how to explore and ‘tinker’, artfully recombining ideas, designs, media, software, and materials on hand. True venture craftsmen harness and redirect the energy of startups that might otherwise spin dangerously out of control towards failure.

The stories of entrepreneurs like Sun Basket’s Adam Zbar, Minecraft’s Markus Persson, Y Combinator’s Paul Graham, and Metacode Technologies’ Joel Schatz are woven throughout the book, along with examples from beyond business, including legendary ocean-racing sailor Isabelle Autissier and acclaimed urban designer Gerard Penot. Kornel shows how meeting challenges in a broad variety of fields rife with uncertainty often relies on the ability to loosen the coupling between command and control, a prerequisite of skillful improvisation. 

More books from Palgrave Macmillan US

Cover of the book Making the Invisible Visible by Amiel Kornel
Cover of the book Prison Narratives from Boethius to Zana by Amiel Kornel
Cover of the book The Britannia Panopticon Music Hall and Cosmopolitan Entertainment Culture by Amiel Kornel
Cover of the book Theatre, Performance, and Memory Politics in Argentina by Amiel Kornel
Cover of the book Emily Dickinson's Rich Conversation by Amiel Kornel
Cover of the book Shared Entrepreneurship by Amiel Kornel
Cover of the book American Modernist Poetry and the Chinese Encounter by Amiel Kornel
Cover of the book Adapting Poe by Amiel Kornel
Cover of the book Art and Sovereignty in Global Politics by Amiel Kornel
Cover of the book Barack Obama, Post-Racialism, and the New Politics of Triangulation by Amiel Kornel
Cover of the book Journalism in the Fallen Confederacy by Amiel Kornel
Cover of the book The Medicalized Body and Anesthetic Culture by Amiel Kornel
Cover of the book Antarctica as Cultural Critique by Amiel Kornel
Cover of the book Consolation in Medieval Narrative by Amiel Kornel
Cover of the book Christian Responses to Islam in Nigeria by Amiel Kornel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy