Split-Second Persuasion

The Ancient Art and New Science of Changing Minds

Nonfiction, Health & Well Being, Psychology, Experimental Psychology, Research, Social Psychology
Cover of the book Split-Second Persuasion by Kevin Dutton, Houghton Mifflin Harcourt
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kevin Dutton ISBN: 9780547545233
Publisher: Houghton Mifflin Harcourt Publication: February 3, 2011
Imprint: Houghton Mifflin Harcourt Language: English
Author: Kevin Dutton
ISBN: 9780547545233
Publisher: Houghton Mifflin Harcourt
Publication: February 3, 2011
Imprint: Houghton Mifflin Harcourt
Language: English

An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews).

People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart.

Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book:

  • Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths.
  • Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true.
  • Explains how group dynamics can make us more tolerant or deepen our extremism.
  • Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion.

“[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews).

People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart.

Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book:

“[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist

More books from Houghton Mifflin Harcourt

Cover of the book The Museum of Final Journeys by Kevin Dutton
Cover of the book The Beginning of Spring by Kevin Dutton
Cover of the book The Millstone by Kevin Dutton
Cover of the book Where They Lay by Kevin Dutton
Cover of the book PopCo by Kevin Dutton
Cover of the book The Hidden Life of Dogs by Kevin Dutton
Cover of the book Airman's Odyssey by Kevin Dutton
Cover of the book The Tyranny of Words by Kevin Dutton
Cover of the book CliffsNotes on Steinbeck's Of Mice and Men by Kevin Dutton
Cover of the book Homo Faber by Kevin Dutton
Cover of the book North Country by Kevin Dutton
Cover of the book Curious George A Winter's Nap (CGTV Reader) by Kevin Dutton
Cover of the book Let Me Finish by Kevin Dutton
Cover of the book Ashes of Fiery Weather by Kevin Dutton
Cover of the book A Guide to the Birds of East Africa by Kevin Dutton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy