Sport Brands

Nonfiction, Sports, Reference, Business & Finance, Marketing & Sales
Cover of the book Sport Brands by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Patrick Bouchet, Dieter Hillairet, Guillaume Bodet ISBN: 9781136291838
Publisher: Taylor and Francis Publication: March 5, 2013
Imprint: Routledge Language: English
Author: Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
ISBN: 9781136291838
Publisher: Taylor and Francis
Publication: March 5, 2013
Imprint: Routledge
Language: English

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.

The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.

An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.

The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.

An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

More books from Taylor and Francis

Cover of the book War, Conflict and Human Rights by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Beads, Bodies, and Trash by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Democracy in Turkey by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Managing Health and Safety by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Technological Choices by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Visual Coding and Adaptability by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Coping, Personality and the Workplace by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book British Marxist Criticism by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Global Ethics on Climate Change by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book The Dynamics of Clanship Among the Tallensi by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Modernist Experiments in Genre, Media, and Transatlantic Print Culture by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Textual Practice by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book Postcolonialism, Indigeneity and Struggles for Food Sovereignty by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book The Registration and Monitoring of Sex Offenders by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Cover of the book The Routledge Student Guide to English Usage by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy