Sport Business Analytics

Using Data to Increase Revenue and Improve Operational Efficiency

Business & Finance, Management & Leadership, Management Science, Nonfiction, Computers, Database Management
Cover of the book Sport Business Analytics by , CRC Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781315350622
Publisher: CRC Press Publication: November 18, 2016
Imprint: Auerbach Publications Language: English
Author:
ISBN: 9781315350622
Publisher: CRC Press
Publication: November 18, 2016
Imprint: Auerbach Publications
Language: English

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.

The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:

  • Ticket pricing
  • Season ticket member retention
  • Fan engagement
  • Sponsorship valuation
  • Customer relationship management
  • Digital marketing
  • Market research
  • Data visualization.

This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.

Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.

The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:

This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.

Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

More books from CRC Press

Cover of the book Introduction to Tunnel Construction by
Cover of the book Procedure-Related Cancer Pain In Children by
Cover of the book Social Media Warfare by
Cover of the book Construction in the Landscape by
Cover of the book Patient-Specific Stem Cells by
Cover of the book Ageing of Infrastructure by
Cover of the book Handbook of Zoonoses, Section B by
Cover of the book Handbook of Natural Pesticides by
Cover of the book Managing Development in a Globalized World by
Cover of the book Doctors in Fiction by
Cover of the book Thermal Hydraulics by
Cover of the book Karst Hydrogeology and Human Activities: Impacts, Consequences and Implications by
Cover of the book Horse Senses by
Cover of the book AC Power Systems Handbook by
Cover of the book Global Perspectives on the Ecology of Human-Machine Systems by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy