Sports Business Unplugged

Leadership Challenges from the World of Sports

Nonfiction, Sports, Reference, Essays
Cover of the book Sports Business Unplugged by Rick Burton, Norm O’Reilly, Syracuse University Press
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Author: Rick Burton, Norm O’Reilly ISBN: 9780815653929
Publisher: Syracuse University Press Publication: August 16, 2016
Imprint: Syracuse University Press Language: English
Author: Rick Burton, Norm O’Reilly
ISBN: 9780815653929
Publisher: Syracuse University Press
Publication: August 16, 2016
Imprint: Syracuse University Press
Language: English

For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.

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