Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

Nonfiction, Reference & Language, Law, International, Business & Finance, Marketing & Sales
Cover of the book Sports Marketing Agreements: Legal, Fiscal and Practical Aspects by Ian S. Blackshaw, T.M.C. Asser Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ian S. Blackshaw ISBN: 9789067047937
Publisher: T.M.C. Asser Press Publication: October 20, 2011
Imprint: T.M.C. Asser Press Language: English
Author: Ian S. Blackshaw
ISBN: 9789067047937
Publisher: T.M.C. Asser Press
Publication: October 20, 2011
Imprint: T.M.C. Asser Press
Language: English

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

More books from T.M.C. Asser Press

Cover of the book Yearbook of International Humanitarian Law, Volume 20, 2017 by Ian S. Blackshaw
Cover of the book Universal Jurisdiction: The Sierra Leone Profile by Ian S. Blackshaw
Cover of the book Privacy and Data Protection Seals by Ian S. Blackshaw
Cover of the book Separating Powers: International Law before National Courts by Ian S. Blackshaw
Cover of the book Between Autonomy and Dependence by Ian S. Blackshaw
Cover of the book Services of General Economic Interest as a Constitutional Concept of EU Law by Ian S. Blackshaw
Cover of the book Leading Cases in Sports Law by Ian S. Blackshaw
Cover of the book The Court of Justice and the Construction of Europe: Analyses and Perspectives on Sixty Years of Case-law -La Cour de Justice et la Construction de l'Europe: Analyses et Perspectives de Soixante Ans de Jurisprudence by Ian S. Blackshaw
Cover of the book Universal Service in WTO and EU law by Ian S. Blackshaw
Cover of the book Financial Identity Theft by Ian S. Blackshaw
Cover of the book International Criminal Tribunals and Human Rights Law by Ian S. Blackshaw
Cover of the book Nuclear Non-Proliferation in International Law by Ian S. Blackshaw
Cover of the book Counterclaims before the International Court of Justice by Ian S. Blackshaw
Cover of the book Mistake of Law by Ian S. Blackshaw
Cover of the book The Post-Election Violence in Kenya by Ian S. Blackshaw
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy