Sports Marketing and the Psychology of Marketing Communication

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Sports Marketing and the Psychology of Marketing Communication by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135616717
Publisher: Taylor and Francis Publication: April 12, 2004
Imprint: Psychology Press Language: English
Author:
ISBN: 9781135616717
Publisher: Taylor and Francis
Publication: April 12, 2004
Imprint: Psychology Press
Language: English

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.

It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.

  • Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including:
  • sponsorship from several different perspectives--the major force in sports marketing;
  • ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and
  • licensing--using the sale of items, such as T-shirts to increase profit and marketing.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.

It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.

More books from Taylor and Francis

Cover of the book The Short Story by
Cover of the book The UK’s Journeys into and out of the EU by
Cover of the book Legal Education in Asia by
Cover of the book Cities and Gender by
Cover of the book Joseph Conrad and the Ethics of Darwinism (Routledge Revivals) by
Cover of the book The Financial Crisis and White Collar Crime - Legislative and Policy Responses by
Cover of the book Social Work Doctoral Education by
Cover of the book Approaches and Methods in Event Studies by
Cover of the book Using the Socratic Method in Counseling by
Cover of the book Bob Dylan and the British Sixties by
Cover of the book Rights and Reason by
Cover of the book Location Theory by
Cover of the book Growth Cultures by
Cover of the book An Introduction to Design and Culture by
Cover of the book Calling All Foreign Language Teachers by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy