Sports Media, Marketing, and Management

Breakthroughs in Research and Practice

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Sports Media, Marketing, and Management by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522554776
Publisher: IGI Global Publication: March 2, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522554776
Publisher: IGI Global
Publication: March 2, 2018
Imprint: Business Science Reference
Language: English

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

More books from IGI Global

Cover of the book Supporting Digital Humanities for Knowledge Acquisition in Modern Libraries by
Cover of the book Organizations and Social Networking by
Cover of the book Handbook of Research on Global Business Opportunities by
Cover of the book Applied Chaos and Complexity Theory in Education by
Cover of the book Social Media for Knowledge Management Applications in Modern Organizations by
Cover of the book Effective Open Innovation Strategies in Modern Business by
Cover of the book Handbook of Research on Teacher Education and Professional Development by
Cover of the book Tools and Techniques for Economic Decision Analysis by
Cover of the book Cases on Sustainable Human Resources Management in the Middle East and Asia by
Cover of the book Handbook of Research on Transformative Online Education and Liberation by
Cover of the book Graph Theoretic Approaches for Analyzing Large-Scale Social Networks by
Cover of the book Technology and Its Impact on Educational Leadership by
Cover of the book Multimedia Networking and Coding by
Cover of the book Quantum and Optical Dynamics of Matter for Nanotechnology by
Cover of the book Handbook of Research on Human Factors in Contemporary Workforce Development by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy