Starbucks Business Case Study

Business & Finance, Marketing & Sales
Cover of the book Starbucks Business Case Study by Nihat Canak, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nihat Canak ISBN: 9783638575034
Publisher: GRIN Verlag Publication: November 28, 2006
Imprint: GRIN Verlag Language: English
Author: Nihat Canak
ISBN: 9783638575034
Publisher: GRIN Verlag
Publication: November 28, 2006
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, 4 entries in the bibliography, language: English, abstract: Starbucks purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of complementary food items, coffee-related accessories and equipment, a selection of premium teas and a line of compact discs, primarily through company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels and the company produces and sells bottled Frappuccino coffee drinks and Starbucks DoubleShot espresso drink and a line of ice creams. Concluding, Starbucks is able to sell in some respects emotions and experiences. This is basically what every marketing try to realize and to measure. By providing a unique atmosphere, the customers enjoy the time they spend in the stores. The interior design and the smell of coffee are the most important aspects that support the company's storeconcept.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, 4 entries in the bibliography, language: English, abstract: Starbucks purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of complementary food items, coffee-related accessories and equipment, a selection of premium teas and a line of compact discs, primarily through company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels and the company produces and sells bottled Frappuccino coffee drinks and Starbucks DoubleShot espresso drink and a line of ice creams. Concluding, Starbucks is able to sell in some respects emotions and experiences. This is basically what every marketing try to realize and to measure. By providing a unique atmosphere, the customers enjoy the time they spend in the stores. The interior design and the smell of coffee are the most important aspects that support the company's storeconcept.

More books from GRIN Verlag

Cover of the book Are there similarities in first and second language acquisition? by Nihat Canak
Cover of the book Chancen und Risiken einer beruflich motivierten Fernliebe by Nihat Canak
Cover of the book Untersuchung der Migration einer MySQL basierten Monitoring & Data-Warehouse Lösung nach Hadoop by Nihat Canak
Cover of the book You Vote What You Read? by Nihat Canak
Cover of the book Erziehung und ihre Umsetzung im Nationalsozialismus by Nihat Canak
Cover of the book Der Beruf als strukturelle Kopplung zwischen Bildung und Ökonomie by Nihat Canak
Cover of the book Berichterstattung 2.0. Trends und Entwicklungen im Journalismus by Nihat Canak
Cover of the book Red phosphors for W-LED applications by Nihat Canak
Cover of the book Wir bauen Instrumente für eine Klangwand by Nihat Canak
Cover of the book Postmoderne Architektur by Nihat Canak
Cover of the book Multi-Channel-Vertrieb: Chancen und Risiken des Vertriebs über das Internet by Nihat Canak
Cover of the book Prüfung der Erstanwendung von International Financial Reporting Standards nach IFRS 1 by Nihat Canak
Cover of the book Glaubensbegründung nach der Aktion (1893) von Maurice Blondel by Nihat Canak
Cover of the book Das Bild als Quelle für den Historiker am Beispiel von Tizians 'Karl V. bei Mühlberg' (1548) by Nihat Canak
Cover of the book Einelternfamilien in Deutschland und die Sozialisationsbedingungen für Kinder unter Berücksichtigung der Vaterabwesenheit in Mutter-Familien by Nihat Canak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy