Starting a Successful Business

Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Starting a Successful Business by Michael J Morris, Kogan Page
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Author: Michael J Morris ISBN: 9780749480875
Publisher: Kogan Page Publication: August 3, 2017
Imprint: Kogan Page Language: English
Author: Michael J Morris
ISBN: 9780749480875
Publisher: Kogan Page
Publication: August 3, 2017
Imprint: Kogan Page
Language: English

The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of ***Starting a Successful Business***is your definitive guide to setting up a business that will thrive.

Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.

Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of ***Starting a Successful Business***is your definitive guide to setting up a business that will thrive.

Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.

Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.

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